Ford CEO speaks about Chinese car manufacturers: “They could push us out of the market” (Photo: Robin Mathlener/Unsplash)
Jim Farley, CEO of Ford, has not denied the impact that Chinese vehicles are having on car manufacturers around the world.
In a recent interview with CBS Sunday Morning, Farley compared today’s Chinese industry to the Japanese industry of the 1980s, but “on steroids.”
“They have enough production capacity in China, with existing factories, to serve the entire North American market and push us out of the market. Japan never had that, so this is a completely different level of risk for our industry,” he explained.
Farley then admitted that the Chinese cars being manufactured today are vehicles that Americans would gladly buy. In fact, he himself has a Chinese car in his garage.
According to him, the Xiaomi SU7 he is driving is a “high-quality” car with a “great digital experience.” He added that Chinese electric vehicles are the “competition, and to beat them, you need to know them.”
Xiaomi SU7 (Photo: Instagram)
The experience gained by Farley has led to several changes at Ford, including an increase in the production of smaller, cheaper electric vehicles.
Earlier this year, the automaker announced it would introduce a new manufacturing system to build an electric pickup truck priced at $30,000 before expanding its portfolio.
This is not the first time Farley has praised the Chinese automotive industry. Earlier this year, he said that Chinese electric vehicles have “superior embedded technology” and that automakers are “in global competition with China.” According to him, if they lose this, “we will have no future at Ford.”
Photos: Unsplash / Instagram @xiaomi_brasil. This content was created with the help of AI and reviewed by the editorial team.
